The Immigration Project

Serving downstate Illinois with immigrant legal services.

Social Media Policy

Immigration Project Social Media and Online Technology Policy as of May 12, 2016:

Goals

  • Expand and strengthen the Immigration Project (IP) mission to improve access to affordable, high quality immigrant legal services in downstate Illinois
  • Better communication with target audiences

 

Our Online Communications Model

At the core of IP’s communications strategy is a strong, clearly articulated Web site at www.immigrationproject.org. To strengthen our online presence, the IP website also currently interacts with other online communications platforms including Facebook, LinkedIn, and YouTube. Other platforms may include, but are not limited to, Twitter, podcasts, and blogs. These online venues enable IP to engage various audiences by facilitating conversation, awareness, and action about the work of the Immigration Project and issues related to immigrant legal services in downstate Illinois.

The IP will also continue to work effectively with traditional media platforms of radio, television and print.

 

Our Principles

As an organization,

…we will ensure that once we establish our presence in a social media site, it will be updated regularly according to the conventions of each site. In many cases, we will appoint a site manager and/or media managing team that will coordinate with other IP staff in creating its content. As is the policy, ultimate responsibility for all of IP’s editorial content in all media platforms rests with the Executive Director.

…we will be flexible as we test new social media tools. Social media tools develop and change rapidly. IP will adopt only those tools and platforms that will help advance the IP mission,

…we will provide training to the IP staff. Such training will encourage familiarity with and acceptance of these tools as agents of change. As much as possible, these training and resources shall be provided online.

… when possible, we will be supportive of social media sites that support IP’s mission. These sites, however, shall carry a disclaimer that they are not official IP sites. This includes “friending” sites that also support the IP’s mission and “liking” pages that do the same. We understand that social media sites have a way of identifying such content and we are not directly responsible for it other than having “liked” it.

..we will endeavor to ensure consistency of messages and actions across all media platforms. We will ensure that the essence of IP’s messages remains true to our mission in all media platforms. Whenever possible, we will solicit ideas and stories from our constituents to help enhance our messages and tactics.

…we will be guided by IP’s executive director regarding actions on legislation or issues that affect immigrant legal services; in accordance to the Board’s directives, all involvement in issues will be in accordance with our tax exempt status

…we will identify ourselves clearly in what we write and what we post. When acting as an IP staff member, we will always identify ourselves as such in responding to posts, blogs, or other social media. We shall not engage in arguments but in civil discourse.

…we will moderate all comments and responses to IP’s facebook. We will ensure that no spam, profanity, defamatory, inappropriate or libelous language will be posted to our sites. Neither will we use such language when we post comments to other people’s sites.

…we will respect copyright rules. We will properly cite our sources, and post only items that are covered by fair use or published under Creative Commons. Otherwise, we will seek permission first.

As individuals,

…we will not use our identity as IP employees, including our IP email accounts, in association with personal sites that are outside the scope of the IP’s mission.

…we will be guided by the IP’s executive director regarding actions on legislation that we currently are campaigning on. While personal social network accounts (e.g., Facebook) should remain personal, owners may include posts that support the mission of the IP.

…we will be responsible for what we write and what we post. Our use of social media sites is governed by our mission as well as by good judgment and common sense. In general, we will tell our stories responsibly and not write or post anything that would embarrass or reflect badly on the IP.

 

Our Process

The IP executive director will designate a specific staff member to be the IP site manager.

The site manager will manage access to the sites for the media managing team and provide access to the same to the executive director.

The media managing team will administer these sites on a regular basis and will ensure that these are regularly updated. These sites will be administered consistent to the IP’s mission.

To ensure continuity, the site manager will maintain a central directory of all log­in information and passwords for the IP’s presence in online platforms and social media sites; such access information will be functionally available to at least two people at any time.

In case of conflicts in the managing team, the site manager will consult with the executive director to resolve them.

The site manager shall also conduct a regular review of these social media sites. Sites may be closed if they no longer serve the purpose they were created for.

This site manager will also regularly survey the IP’s online presence and report regularly (at least twice a year) both to the executive director and to the Board on all things related to the IP’s online presence.

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